Whether you are looking to secure an investment or looking to give someone advice about investment, cash flow modelling is crucial in financial planning. But remember, the plan is always just as good as the data you put into it.

Here we introduce cash flow modelling, how is it beneficial for the business and what is the difference between cash flow modelling and cash flow forecasting.

So, what is cash flow modelling?

Cash flow model is a calculation of a required growth rate to meet investment objectives. This rate is then cross-referenced with the business’s attitude to risk and compared with the asset allocation needed to achieve the necessary growth rate. This is particularly important to ensure that business expectations are realistic and that they get sound investment advice.

Cash flow modelling is not only important to the advisors and those that are looking to give you investment, it is also an important factor in helping clients understand the advantages of financial planning.

Cash flow modelling is best performed with a software, like ProForecast, as it can give more background details to the advisors who can devise a strategy that is necessary to help clients achieve their financial goals. And it is crucial for business owners to provide context on which they can base their business and strategic decisions.

The difference between financial forecasting and financial modelling?

The difference between the two is that financial modelling is what the company thinks about and prepares for the future, while forecasting is more about calculating that.

Otherwise, financial forecasting seeks to provide the means for the expression of business goals and priorities. It can help with assets and debt needed to achieve those goals.

Financial models are used for historical analysis of a company, projecting the full performance of a company. They are used to create standard financial statements.

While financial modelling takes the financial forecasts created during a company’s financial forecasts and builds a predictive model that helps a company make sound business decisions based on those forecasts and assumptions. And in the investment world, these forecasts would be compared to business risk calculation.


Most business owners don’t know in detail how much their existing financial arrangements will affect their end financial objectives. Cash flow modelling will put a spotlight on this. So if you are looking to take a new bank loan out, looking at your cash flow model will help you make a better business decision on this.

Cash flow modelling works best in real time. Whether it is your client or your business partners can see the model unveils or if you can run multiple different scenarios with them. From this, a business can immediately tell the impact their decisions will have before finishing a strategy or a project.

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